Is this necessary?

I was going to post about the publishing world’s new gimmick product last week but never got around to it. It’s a Vook, an electronic book with video clips.  So far, there are 4 vooks available – two novels, an exercise book, and a beauty guide book. I can see the usefulness for exercise and other how-to books – maybe – but for novels? Do we really need to pause in our novel-reading to watch a video clip?

Isn’t part of the point that reading involves the reader’s interpretation of what’s on the page? If we’ve already declared the author to be dead (i.e., the author’s intent is irrelevant to the reader’s experience), is the videographer now also dead? Or does the interpretation provided by the video clips become the canonical interpretation?